Situation
Our client is a (large) cloud solutions and services provider for SME. Building a differentiated online experience in B2B has become a necessity as businesses are not only looking online for buying box moving goods but also for more complex enterprise solutions. In this context Open Web Technology has been requested to support the definition of an online strategy and new ways to interact better with consumers on the web.
Approach
By working closely with our client we splitted the assignment in 3 phases. Firstly, we reviewed its exiting online footprint and benchmarked it against best practices; secondly, we defined three strategic axes:
- Online Advice/Support
- Online Sales and
- Online Self Care
We identified the related projects to be rollout within the next 6-12 months; finally, we program managed the delivery of all these projects in a pragmatic and iterative approach before we hand over the solutions to internal online operations team.
