Professionalizing inhouse digital capabilities
Our client is one of the leading health insurance companies in Switzerland
which started its digitalization journey several years ago. As we have
seen with many clients, they relied exclusively on external service
providers to develop new digital products to date.
With the increasing importance of digital products for their overall
customer offering, the strategic decision to insource development
capabilities for customer facing products was taken.
This step put the organization to face processes and technical challenges
which they had not dealt with before. Namely, these were: establishing a
new way of working for the digital factory team and surrounding parts of
the organization to allow for agile product development, navigate the
complex existing IT system structures with many third party applications
and define a roadmap for upcoming product increments, as well as involve
the management team to govern the new unity adequately.
Improving reactivity to customer needs and reducing time to market
By setting up the digital factory with OWT's support, the client could immediately start with the development of new features for their digital products. Thereby, our seasoned experts in the fields of infrastructure and DevOps, web & mobile application development, as well as business analysis and project management kick-started the process and long recruitment and organizational setup times common to insourcing attempts were circumvented. During the course of the project, our experts on the one hand actively worked on the customer's digital products to expand development capacities and on the other hand supported in the governance and management of the digital factory. This also included taking over the ad interim digital factory leadership in times of personnel changes in our client's organization. This ensured a continuity of the overall effort and prevented knowledge losses.
Iterative journey
- Analysis of customer's goals and derivation of general resource requirements
- Establishment of governance structure and operating principles of digital factory
- Continuous improvement of digital factory product development process
- Involvement of wider organization to break up activity silos and unify user centric approach
- Steady knowledge transfer to and training of customer's inhouse resources
<9 months
Required by digital factory team to take over development of most digital products
3x
Efficiency improvement in product testing by improving process and automatization
>4
Rating of new mobile app in appstore
