Situation
Over the last years, our client had built a series of online properties including a corporate portal, two online shops, one self-care corner and various other sites. The head of digital business asked Open Web Technology to help them integrate all these sites in order to provide their clients with a seamless user experience.
Approach
By working closely with our client's teams, we were able to revamp the corporate portal design and user experience by designing and launching a new corporate portal integrating all ecommerce and support & self-care features.
This approach led to:
- Increased traffic due to better content referencing
- Reduced bounce rate by improving content and visual design of the portal
- Significant improvement of conversation rate and number of online sales Increased online channel share by providing better online feature support features
- Reduced IT maintenance and operational costs
- Increased customer satisfaction
