Footfall measurement systems have become as essential in shopping malls as escalators and parking spaces. Another sign of the impact of digitalization in retail and its potential.
In an interview with GfK our Director Pascal Chatelain provides insight into the digital trends in retailing and shopping malls and explains how a digital strategy can help reduce costs in supporting customers and increase revenues through a better understanding of the shopping experience.
This interview was published in the study "Shopping Center Markt Schweiz 2016", the most comprehensive study about retailing in Switzerland. You can read the complete interview here (PDF document in German).
Furthermore you can order the full study "Shopping Center Markt Schweiz 2016" from presseportal here (external page in German).
